Our Principals

Kurt Seemar and Trich Schultz, founded Analytic Marketing Innovations in 2012 on the belief that marketing analytics tools should be more available to a wide variety of businesses and developed in a true collaborative manner with our clients.

Demonstrated problem solvers with a combined 50+ years of marketing analytic experience, Kurt and Trich are experts in finding actionable insights in our clients’ data and in helping initiate marketing efforts that leverage these insights.

Their experience spans many industries including financial services, healthcare, marketing and advertising, and consumer data.  It includes not only managing and analyzing large data sets, but developing custom analytic products and business intelligence reporting. Trich and Kurt have developed many analytic products, including several well-known and syndicated health and digital segmentations. They have also focused on marketing analytical efficiencies with methods such as list optimization and automated models.

Kurt and Trich built their expertise at a number of companies, including KBM Group where both played key leadership and production roles in the analytics team. Prior to KBM Group, which is part of the Wunderman network, Kurt was at ChoicePoint Precision Marketing, Wells Fargo (f.n.a. First Union National Bank) and AT&T. Trich worked at Sprint, American Century Investments and G.E. Capital.

In founding AMI, Trich and Kurt now bring statistical tools and methodologies once only available to organizations with large analytical teams to the masses.

Our Company

AMI is a growing company with data science as its foundation; the firm includes five full-time team members– three of which are data scientists.  AMI also employs a network of contract analytics resources, including another two data scientists, and has strategic partnerships with firms supporting web site design, construction and support, and healthcare sales and marketing.  AMI’s team also has extensive telecom industry experience, with 20+ years of active leadership in network engineering, planning and analytics.

AMI has active Fortune 100/500 clients in the telecom, healthcare, tax accounting and national data compiler industries, as well as a variety of other industries. In partnership with c2b Solutions and KBMG, AMI developed, deployed, and now offers a unique healthcare marketing product suite that combines proprietary healthcare consumer psychographic data with national demographic data to create unique toolkits for targeted marketing purposes.

Our team’s experience spans a variety of programming languages and methodologies, many of which are used frequently to meet the unique system demand of our clients. We continually deepen our team’s expertise through training, collaboration, and industry-relevant certifications.  Expertise among AMI staffers includes:

·         Marketo® Certified Expert

·         Qlik® Business Platform Software Designer

·         Certified Internet Marketing Specialist

Our belief that marketing analytics tools should be more available to a wide variety of businesses and developed in a true collaborative manner with our clients drives our mission and customer relationships every day.

We have offices in the Dallas and Kansas City Metropolitan Areas.